Download Ebook BookusThe 3M Model of Motivation and Personality Theory and Empirical Applications to Consumer Behavior

Get The 3M Model of Motivation and Personality Theory and Empirical Applications to Consumer Behavior

Get The 3M Model of Motivation and Personality Theory and Empirical Applications to Consumer Behavior

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Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior. Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must identify the more abstract traits underlying surface behaviors. In constructing the 3M model, the author reports data from fifteen empirical studies employing over 3500 respondents. In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. Eight elemental traits are proposed as forming the underlying dimensions of personality. Consistent with control theory, the research reveals that the elemental traits combine to form compound traits, such as self-efficacy, task orientation, playfulness, and competitiveness. These elemental and compound traits combine with situational influences to cause enduring behavioral tendencies within general situational contexts. Examples of situational traits investigated include impulsive buying, value consciousness, sports interest, and health motivation. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts. Five surface traits are empirically investigated in the book: compulsive buying, sports participation, healthy diet lifestyles, proneness to bargaining, and a tendency to frugality. Across these five studies, the empirical results reveal that the 3M model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's 3M model accounts for high levels of variance in consumer behavior. By integrating the work of selected past and current theorists into a comprehensible whole, the 3M model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches. The book provides evidence that by understanding the individual dispositions that underlie consumer behavior, public policy officials and marketing specialists can develop better communication programs to influence and persuade their target audiences. The book shows how to employ the 3M model to segment the marketplace, provide psychographic inventories, position brands, create promotional themes, and develop brand personalities. Faculty - School of Public Health Kristin E Anderson PhD MPH Professor & Associate Dean for Learning Systems & Student Affairs Epidemiology & Community Health Introduction to Marketing - consumerpsychologistcom INTRODUCTION TO MARKETING Background Marketing Several definitions have been proposed for the term marketing Each tends to emphasize different issues Leadership - Wikipedia Situational theory also appeared as a reaction to the trait theory of leadership Social scientists argued that history was more than the result of intervention of Essay Writing Service - EssayEruditecom Custom Writing We provide excellent essay writing service 24/7 Enjoy proficient essay writing and custom writing services provided by professional academic writers Predicting Tie Strength With Social Media Social media treats all users the same: trusted friend or total stranger with little or nothing in between In reality relationships fall everywhere along this Make a Refundable deposite :: Express HelpLine Your personal information and card details are 100% secure About Us Recent Question User Login Security & Privacy Policy Question list Terms of Service THIRD SEMESTER - University of Madras Scheme of Examinations the paper Computer Applications in Business is purely a Theory Paper instead of Street Model School THIRD SEMESTER nanocomputercom - 2017-03-02: : f
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